Organic Wine Podcast

Nicole Dooling & Michael Frey - Dirt & Mariah Vineyards, The World’s First Savory Institute Global Land To Market Verified Regenerative Vineyard

September 19, 2022

My guests for this episode are Nicole Dooling and Michael Frey. Nicole and Michael helped transition Nicole’s parents’ mountain top vineyard in Medocino into the first ever Savory Institute Global Land To Market Verified regenerative vineyard in the world. We talk in depth about the Land to Market cerification, which is results based, rather than process based like most other certifications, and takes most of the work of certification off the farmer’s to do list. And we talk about Nicole and Michael helped convince her parents, the Doolings, to make this transition after 40 years of pouring their hearts and souls into Mariah Vineyards, with a lot of respect and commitment to the economic as well as the ecological success of the farm. This generational transition and how to navigate it is vital to regenerative agriculture, and this conversation has some amazing insights into it.

There are some important new ideas including how to be regenerative as a winemaker or consumer even if you don’t do any farming personally, perspective shifts about transitioning to a nature based style of farming that may have a slightly more wild and messy aesthetic, and we mention several great resources mentioned for everyone interested in learning or doing more. And Nicole and Michael leave us with a challenge that if you claim to be regenerative, then show it with quantified results.


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